Affiliate pages on MALL domains and their interlinking

Marketing and sales support

For all partners who sell products through our MALL Partner program, we now automatically generate a custom URL on MALL domains. With this partner page, you have your own space on MALL that displays only products from your own offer, basically a simple shop-in shop.

So when a customer adds your product to their basket, we automatically recommend other products from your partner site during the process. This way, the customer can simply add your products to their basket to optimise their order, especially shipping, pick-up location and time.

Partner pages are also used to link your website/e-shop back to the product pages on MALL.

The link to the partner page can be found in the MALL Partner Portal on the page Partner.

Example of a partner site:

Here is an example of a Vivantis partner site.

Linking to partner sites

Within the framework of our cooperation, it is necessary to set up a backlinking of partner websites with your own e-shop in CZ and SK, as required by the obligation set out in the General Terms and Conditions, see article Promotion of goods.

Linking partner sites improves their visibility for internet search engine users and at the same time brings more traffic directly to your products - the product offer will therefore be more traceable on the internet.
The products you offer are located above in the search on the MALL website.
A customer who visits your e-shop/website directly and sees that you also sell on MALL will have more confidence in buying from your e-shop.

You can easily link your MALL Partner pages to your website/e-shop by placing the MALL Partner logo or by adding a text link to your website/e-shop.
Source data that you can copy can be found in the MALL Partner Portal under the tab Marketing -> sections Partner page

Conditions for proper linking:

  • the link text MUST NOT be in the background colour of your e-shop/website (this technique is forbidden by search engines, there is a risk of penalties and it can harm us and you)
  • the link must be visible in the background of your e-shop/website

You can also watch our instructional video - Linking an e-shop with MALL Partner.

Setting the public name

The Affiliate page is also linked to how you have your company name set up. Affiliate page URLs are generated directly from your public name under which you sell on MALL see the example Affiliate page described above.

When registering, you always enter your company name, which is automatically written into the public name and can be changed in step 4 of the registration process.
The public name must be unique, it cannot be changed in the MALL Partner portal after saving. However, if you need to change it, please contact us via Help Centre.

Warning:
In case your public name changes, the URL of your affiliate site will also change and you will need to modify this address in the linking.
The URL of the partner page will always change in the partner portal in the Partner section.

The public name must not contain: MALL, MALL Partner, Partner, MALL CZ, MALL SK, s.r.o., a.s., other inappropriate or general name not related to your company

You will also see the name in the details of your product and you can click through to your Partner page.

In case you have any further questions, you can contact us via Help Centre.

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