For all partners who sell goods through our MALL Partner program, we now automatically generate our own URLs on MALL domains. Thanks to this partner site, you have your own space at MALL, which only displays products from your own offer, basically a simple shop-in shop.
Therefore, when a customer adds your product to the cart, we automatically recommend other products from the offer of this partner site during the process. The customer can easily add your products to the cart in order to optimize their order, especially transport, place and time of collection.
Partner sites are also used to link back your website / e-shop with product pages on MALL.
A link to the partner page can be found in the MALL Partner portal on the page Partner.
Example partner page:
Here is an example of a Vivantis partner site.
Linking partner sites
As part of our mutual cooperation, it is necessary to set up a back-linking of partner sites with your own e-shop in CZ and SK, as required by the obligation set out in General Terms and Conditions on page 7, Article 14 Promotion of Goods, Item 14.4.
The interconnectedness of partner sites improves their visibility for users of Internet search engines and at the same time brings higher traffic directly to your products - the offer of goods will be generally more searchable on the Internet.
The products you offer are located above in the search on the MALL website.
A customer who visits your e-shop / website directly and sees that you are also selling on MALL will have more confidence in buying from your e-shop.
You can easily link to your MALL partner site either by placing the MALL Partner logo or by adding a text link to your website / e-shop.
You can find the source data that you can copy in the MALL Partner portal in the tab Marketing -> section Partner site
Conditions for correct linking:
- the text of the link MUST NOT be in the background color of your e-shop / website (this technique is forbidden from the point of view of search engines, there is a risk of penalties and it can harm us and you)
- the link must be visible in the background of your e-shop / website
You can also watch our instructional video - Linking the e-shop with MALL Partner.
Public name settings
How you set your company name is also connected to the Partner Site. Affiliate Site URLs are generated directly from your public name under which you sell on MALL, see the Affiliate Site example described above.
When registering, you always enter your company name, which will be automatically written to your public name, and you can change it in step 4 of the registration.
The public name must be unique, after saving it can no longer be changed in the MALL Partner portal. However, if you need to change it, contact Operations or Onboarding team.
If your public name changes, your partner's URL will also change, and you'll need to edit that URL in the link.
The URL of the partner page always changes in the partner portal in the Partner section.
Public name cannot contain: MALL, MALL Partner, Partner, MALL CZ, MALL SK, sro, other inappropriate or general name unrelated to your company
You will also see the name in the detail of your offered product and through it you can click on your Partner page.