As our MALL Partner grows, we begin to deal with identical products from different vendors. The Multipricing project, which we recently launched, solves this problem for us. How to work with multipricing and how to join it can be found below.
How does Multipricing work on a product listing?
On the list of products on our MALL website, you can see combined offers from different sellers for one identical product, which will be displayed after clicking in one product box. It is therefore not possible for the customer to see the same products side by side, but only one with a link to other offers. As part of the Multipricing MALL project, in addition to new products, it also offers new products and so-called "Unpacked" products.
How does multipricing work on product detail?
In the product detail you can see a link to other offers that may be more advantageous for customers in some respects. For example: one seller may offer a cheaper product but with a later delivery date. On the other hand, the product you are viewing may be a bit more expensive, but you can have it right away.
On what basis can the products be combined?
At this point, it is possible to merge the same products by filling in EAN codes. If this code matches, Multipricing is created. So make sure you send EAN to all your products.
In which countries are duplicate products seen?
At the moment, it is possible to merge products in this way only in the Czech Republic and Slovakia.
We send EAN for the product, but we don't see Multipricing
The first reason may be sending a different EAN code for the product than the same item. So there is no agreement and duplication remains on the web as it does now.
The second reason may be technical, when we need to import MALL Partner products into another system to start Multipricing. What happens gradually. We therefore expect that all identical EANs will be reflected on the MALL websites in the coming months.