Labels or stickers highlight information such as free shipping or new products.
Sale offer represents a discount on the product.

To be included in campaigns, it is necessary to have a Recommended Retail Price (RRP) added, from which the promotional price will be calculated.

Information about the individual labels/sale offer and what they mean can be found here.

Label and sale offer settings according to the connection type:

Manual input:

Partners connected via manual input set labels and sale offers for the product in their MALL Partner portal in the tab "Basic" under the "Price and sale offer" section.
The partner can select the wanted label or sale offer and set its validity (from-to) when creating a new product or editing an already existing product.
The start of validity must be set at the next day at the earliest (eg if you are seting the special price on 16.5., then the beginning of the validity of the special price can be set at the earliest from 17.5.).

Example of entering labels and sale offer for manual connection

If you want to use a sale offer or a label for individual variants, you can also set this in the "Variants" tab in the same way as described above.

Example of the Variants tab in the partner portal

Connection via MALL XML Feed:

The partner adds the required values to the feed to the "LABEL" or "PROMOTION" element according to the current XSD schema found in the partner portal. Valid notation can also be found in the feed documentation.

Example of feed entry:


                2020-01-01T00: 00: 00

                2020-02-01T23: 59: 59

Example of feed entry:


                2020-01-01T00: 00: 00

                2020-02-01T23: 59: 59

Connection via Heureka XML Feed:

If you are connected via Heureka XML Feed and want to assign tags to your products, you need to contact
Send us an email along with an .xls file containing the MALL product ID, label name (NEW, FDEL) and label validity (from-to).

API connection:

For labels, the partner sends data in the structure:

  • label* - label code
  • from* - start of validity
  • to* - expiration

For the sale offer, the partner sends data in the structure:

  • price* - sale offer
  • from* - start of validity
  • to* - expiration

A complete list of all Labels is available in the online API documentation - Labels.
You can enter the promotional price when creating or Edit by product.

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