EANs a mandatory attribute - What is EAN (GTIN) and how to get it

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EAN (GTIN) is used worldwide to identify goods when buying food, clothing, books and more. It is a unique barcode that hides a specific product and generally provides information about the product and the seller.

EAN is the commonly used name for the EAN-13 barcode and is also the colloquial name for the number under the barcode, properly GTIN.

Why is it good to have an EAN (GTIN)?

If the product has its own EAN, it is possible to use a comparison service, which has been widely used by customers recently. This allows customers to compare a given product from several sellers and, for example, decide to buy from you based on the price.
You are probably familiar with the comparison engine on Heureka, on our website this service is also available under the name Multipricing. The customer can choose to buy based on price, delivery time, etc.

How do I get an EAN (GTIN)? 

If your products no longer have an EAN or you are unable to obtain one from your supplier, EAN codes can be obtained directly from the system GS1 on their website. Registration is required here and depending on the number of products you will be assigning EANs to, an entry fee is payable. There is also an annual fee required according to your annual turnover. The GS1 price list can be found at here. After registration and payment of fees, codes are delivered within 2-3 days. 

Technical details about EAN addition

EAN (GTIN) can only be added to products in our system in the form of 13 numeric characters.
If your EAN has 14 numeric characters and starts with zero, enter it as 13 digits without the 0 at the beginning. If you have a shorter 8-digit EAN, add as many 0's to the beginning as there are missing 13 characters (5).

More detailed information about EANs for individual connections can be found here:

For technical questions about EAN codes, please contact our Help Centre. For sales enquiries, please contact your sales representative.

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