For partners who have chosen Heureka feed as their connection type, you only need to follow a few basic steps to start selling. Once you have completed the business part of the process, i.e. agreeing to the GTC, providing all the documents and other procedural requirements, all the options and features of the MALL Partner portal will be fully opened. Below you will find a complete step-by-step guide on how to set everything up in order to proceed to the start of the sale.

We covered each of the issues in an instructional video, which you will find at the end of each topic section. Videos are only available in Czech, but they can help you navigate through the partner portal.

In case you are interested in more information, you will find all topics covered in our knowledge base with detailed articles.

Important: It is necessary to follow all the steps described below. It is not possible to activate an account that is only partially set up.


Basic account and contact settings

For a successful launch, you first need to make some basic settings in your portal.

Setting up your accounts

After you register, the email you registered with is assigned as the administrator. This account has higher privileges when setting up your account.

It is possible to change the administrator account and it is also possible to give access to the portal to other employees or to allow access via other email addresses.

Contact and address settings

It is necessary to set up contacts in the portal so each role is assigned to at least one email address.

It is necessary to have the addresses listed in the portal so each role is assigned to at least one address.

Multiple roles can be assigned to the same address or email.

Notification settings

The MALL Partner portal offers you an option to turn on notification emails for specific situations for your convenience. We recommend that you set up and turn on these notifications. At the same time, we recommend that you visit the portal regularly and work with its different parts.

Sandbox account

It is important to save the login details for your sandbox account for future use. This account allows you to preview your products before they are published. It is also used to check that the products you have uploaded to the portal have all the right settings, such as the necessary parameters and their values. You always log in to your sandbox account on the MALL Partner page for your country.

Back to top

Delivery settings

If you want to sell on the Czech or Slovak market, we recommend that you first explore the MALL Delivery service. This service is provided free of charge and will make the order processing on MALL Partner easier. You can apply for the service in the portal in the tab Delivery -> MALL Delivery.

Setting up your own delivery

Setting up suitable delivery option is one of the conditions for launching your products online. The division of shipments into smallbox and bigbox is governed by the conditions we have set and you can find the details in the article here. Please note that it is not possible to scale delivery based on weight within the Heureka feed connection.

Back to top

Products and their upload

To upload products, you first need to know a few basic conditions. MALL specifies the basic conditions for the appearance of the product, the essential requirements for their categorization and parameters with the values they must contain. You can check all the changes you make to the products through the sandbox account we described above.

Product appearance

There are a few basic conditions for uploading products to MALL Partner portal, primarily to further promote your products in paid campaigns. Failure to comply with these conditions may result in your product being excluded from these campaigns and, in the worst case, even withdrawn from the site. By following as many of these conditions and recommendations as possible, you increase the possibility of successful sales of your products.

Heureka feed essentials and specifics

Before you can enter your feed into the portal, there are a few conditions that need to be met in addition to the product data. The following video describes in detail how to write the elements and which are mandatory for selling on MALL.

First upload and running of Heureka feed

If you've created a product and availability feed which matches MALL requirements, it's time to put the feeds in your portal and let it run. We recommend you first check the validity of your feeds symbolized by the overview icon below the window.

For a feed to run properly, all administrative and business requirements must be met. You can find out if your account is ready in the Partner menu. If your account is marked with a blue icon indicating the stage Testing the data can be run. If not, you first need to complete the procedural requirements.

"Feed Status" tab

If you have successfully inserted a valid availability and product feed in the previous step, the portal will detail the status of your feed.
In the Feed Status tab you will find information about uploaded products as well as products that failed to upload from the feed or were deleted from the database, all with detailed informative messages. Please pay due attention to this tab. Only by removing the displayed errors and making the correct settings will you be guaranteed to display the maximum number of products from your feed.

Categories using Heureka feed

Inputting the product category is one of the mandatory elements of the Heureka feed connection. When using the Heureka feed, using valid categories from the Heureka tree for a given country makes matching very easy as it is done automatically. The condition is to use the correct CATEGORY_TEXT from the most detailed possible tree level for the country. It is then also possible to match categories in the portal to individual categories in the Heureka tree if necessary.
For all cases, we have prepared detailed documentation and instructions on how to work with categories within the Heureka feed. Only by pairing the maximum possible number of categories will you achieve the upload of all your products to our system.

Brands using Heureka feed

The brand is a part of the mandatory data in the upload of products to MALL. A product that does not have a MANUFACTURER element with the corresponding brand information in your feed will not be uploaded to our system.

Pairing parameters and values within the Heureka feed

If you have products loaded in the portal, the next step is to pair parameters and values. This step is mandatory for creating variant products. It is also highly recommended for non-variant products. Providing valid parameters with values highly increases the chances of selling your products.
Please note that only parameters with values that are correctly listed in the feed according to Heureka's technical specifications can be paired with our parameters and values within the MALL Partner portal.

"Package Control" or BIGBOX products within the Heureka feed

If you also offer "bigbox" products, which we already described in this article in the part about delivery settings, you need to tag these products using the Package control feature in your portal. These products will then be assigned the appropriate delivery from the options you have set up.

"Product control" or fixing product classification in Heureka feed

Attention: Product control is an advanced feature. Do not use product control for products with variants. Before uploading the file, check the correct formatting of the file, which must be a CSV in UTF-8 format.

You can access the Product Control function in your MALL Partner Portal. This function is used to move a product to another category of the MALL tree in a given country. The Product Control function precedes the Pairing Parameters and Values function. If you are using it, add any parameters and values you wish to assign to products via this route.

Attention: Incorrect use of the function will cause the product to be deleted from the system. If you want to use this feature, please follow our instructions exactly.

Back to top


As part of your operation on MALL Partner portal, a user-friendly environment for working with orders is provided for you. In addition, we have prepared a large number of add-ons that can make your work with orders easier. Which add-ons we offer for which systems can be found in the Services tab in your Partner Portal.

Before you start to sell on our website we recommend making a few test orders in your portal to see how the orders work.

Back to top


The last requirement that needs to be fulfilled before launching for sale is the linking of your Partner page on MALL with your e-shop. The Partner page serves as a unique page within MALL Partner just for your e-shop and is thus one of your potential sources of sales. Linking partner pages improves their visibility for internet search engine users and also brings more traffic directly to your products - so the product offer will be more traceable on the internet overall.

Back to top

I'm ready to start selling

Have you completed all the steps above? Excellent. You are now one step away from launching your products. Let us know that you have created the linking and made all the settings through the Help Center scenario we have prepared for you here.

In the video bellow we have summarized the described steps that you need to take.

Checking content before launching

Our integration and content department will review your account and send you the review of your products and the result of the account review by email. If everything is done according to the instructions, your account will be switched to production and you will be able to activate your products, i.e. display them on the website to your customers. Please note that it will only be possible to activate the products after the approval of MALL.

For the type of Heureka feed connection, you need to pay attention to:

  • If you have variant products in your feed, it is required have completed the parameter and value matching according to the instructions above.
  • Opening image on white background without logo or watermark.
  • Correct categorization.
  • Correct pairing of all marks.
  • Attention to possible duplication of the brand name in the title of the goods. The solution is either to remove the brand name from the headline or to put it at the very beginning of the headline in 100% matching our web brand name.

Please note that product activation is a non-reversible process and activated products cannot be reverted back to draft status. Any deactivation must then be done through your feed, through the availability of the goods.

Back to top


For proper functioning of the MALL Partner program, we also recommend reading the billing instructions in detail.

If you use MALL Self-Billing, please read the basic information here. For details of the credit note please see here. For manual billing, please read the article here. For offsets please read the article here. For more details on the billing process, please contact your sales representative.

Back to top


Please send us all your questions during and after the upload process via our Help Center. We are continuously adding new scenarios to help you solve your problems and answer your questions.

Back to top

How useful was this post?

Click on the star to rate the post!

Average rating: / 5. Number of votes:

No votes yet! Be the first to rate this post.