Product appearance and content requirements

Manual Input, Heureka XML Feed, MALL XML Feed, Products - Setup and Management, API

The appearance and quality of a product are as important to sales as its price. We should therefore try to ensure that products are not only in the right categories, but that they also have good quality photographs and that their description is sufficient for the customer. In the following article, you will learn more about the requirements for the correct appearance of a product on our website.

As our partner, you are responsible for the content of your entire portfolio. You are responsible for the authenticity of the information you publish about your product and you follow the governmental conditions and regulations for the sale of your product range.
For more information on the terms and conditions, please see General Terms and Conditions.
MALL reserves the right to withdraw your product from the website if it does not meet the required design quality or applicable legislation.

Checking the appearance and content of products before launch

Why is content quality important? 

  • To get the customer on the web well oriented and immediately found what he needed 
  • To keep our customers coming back to us, to have the best customer experience and reduced returning goods 
  • To be seen at Search Googlewhen fulltext search on the site, and thanks to the good reviews, you've moved on to the first positions when listing products 
  • So that you don't sell products on the site that we don't have permit or approval and avoid fines and other inconveniences

Before the actual launch of the products (products in the state "Live"), we control the content. Subsequently, your products (or a proportionate part thereof) will be checked and circumcised.
Depending on the result, you may then be required to make corrections to ensure the best possible quality of our website and also to ensure higher search engine rankings. Google.

Two types of errors are defined in product control. Severe errors that block the display of products on the site and then errors that do not prevent the activation of the product.
Any comments you have received from MALL must be incorporated into the products.

That's why we've prepared this detailed article with information on our product appearance requirements and a list of government and internal regulations that we update regularly.


What the product should look like

To give you a better idea of the ideal product design, we have an example below.
This is variant product (shoe size, colour), which has all the necessary details filled in. There is a brand name, quality photos on a white background, size charts and the necessary parameters.

In case the product contains variants (as in this example size and colour), it is necessary to create a variant product. It is not possible to upload variants separately, the product list would become unclear. At the same time, you must add a variant identifier to the name (for example, name + size 38).

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Overview of government and internal regulations for each country

We have a table with a list of all bans and permits where you can easily find the current regulations for each country. We update the table regularly, but it is possible that we may miss something, so always rely mainly on the ministries and official state websites.

Sales of COVID products:ENENSIHU
FFP2 respiratorsyes - 21% VATyes - 20% VATNoNo
FFP3 respiratorsyes - 21% VATyes - 20% VATNoNo
Covid testsyes - 21% VATNoNoNo
KN95yes - 21% VATyes - 20% VATNoNo
EANY: (exception furniture, handmade, fashion)YesYesYesYes
New Energy Labels/Information Sheets:ENENSIHU
Domestic refrigeratorsYesYesYesYes
Washing machinesYesYesYesYes
Combination washing machines with dryerYesYesYesYes
Monitors and displaysYesYesYesYes
Wine shopsYesYesYesYes
Luminaires (sold with bulb - energy class of bulb)YesYesYesYes
Lamps (sold without bulb)NoNoNoNo
LED light source and LED stripsYesYesYesYes
Appliances and furniture with lightingYesYesYesYes
Christmas chains (white)YesYesYesYes
Heating elementsNoNoNoNo
Old energy labels / Fact sheets
(the rest of the white goods):
Ovens and cookersYesYesYesYes
Air ConditioningYesYesYesYes
Water heatersYesYesYesYes
Safety class and categoryYesYesYesYes
Warning symbols and signal wordsYesYesYesYes
Safety instructions, pre-medical first aid, instructionsYesYesYesYes
Composition and weight (volume)YesYesYesYes
Manufacturer, distributorYesYesYesYes
Unimpressive descriptions (harmless, environmentally friendly, low risk...)YesYesYesYes
Ban on the sale of single-use plastics:ENENSIHU
Plastic cotton budsYes YesYesNo
All oxo-degradable plastics and their productsYes YesYesNo
Food and beverage containers and cups made of expanded polystyrene (EPS foam)YesYesYesNo
Plastic cutlery, plates, straws, stirrers, balloon sticksYesYesYesNo
Pure polystyrene cups PS, XPP and XPS are allowed
Sale of food, food supplements and alcoholic beveragesENENSIHU
Food supplementsYesYesYesYes
Alcoholic beveragesYesYes with restrictionsYes No
- WinesYesyes (up to 15 % alcohol by volume)YesNo
- BeersYesyes (up to 15 % alcohol by volume)Yes No
- LiquorYesyes (up to 15 % alcohol by volume)Yes No
Fashion (clothing, footwear and accessories):ENENSIHU
Material composition in % (from the largest component to the smallest)YesYesYesYes
Maintenance instructions (text or symbols)YesYesNoYes
Size chart (product size)YesYesYesYes
Country of originYesYesNoYes
Other sales or services:ENENSIHU
Toys - recommended age of the childYesYesYesYes
Instructions for use in the local languageYesYesYesYes
Distillates, hard alcoholYesYesYesNo
Wine, beer, sparkling wineYesYesYesNo
Cigarettes, electronic cigarettes, refills (e-liquids)NoNoNoNo
Medicines and pharmaceuticals NoNoNoNo
Foreign-language books, the spoken word, films - the description must first contain information in the local language in which language the product is written or spoken (Annotation already in the language of the product)YesYesYesYes
Bamboo plastic productsNoNoNoNo
Electronic licences for software or gamesNoNoNoNo
Electronic licenses for e-books, online courses, etc.NoNoNoNo
Live animalsNoNoNoNo
Display the number of doses in the drugstore, e.g.: washing gels, fabric softener, dishwasher tabletsNoYesNoNo
Gift vouchers for other e-shopsNoNoNoNo
Services that require an email, web link or note in the orderNoNoNoNo
Forgeries, counterfeits and illegal copiesNoNoNoNo
Lilial, Lilial aldehyde, Butylbenzyl Methylpropional, 2-(4-tert-Butylbenzyl) propionaldehyde, BMHCA (mainly in cosmetics and baby diapers)NoNoNoNo
Kratom (an addictive, potentially dangerous substance). Must be listed for collector use only, not for internal useYesYesYesYes
D Test (mentions, links or logos)NoNoNoNo
Guarantee other than the country-specific statutory guaranteeNoNoNoNo
Goods of 2nd quality or usedNoNoNoNo
Weapons type D (airsoft and darts)YesNoNoNo
Precious metals (proof of type, price, weight and purity)YesYesYesYes
Flash drives, memory cards, HDDs, SSDs, notebooks, mobile phones, tablets, PCs, digital photo frames,.. – any product with built-in data storage - the following items only HU partners are allowed to sellYesYesYesno (HU partners only)
Household paints and varnishes (for wood, metal, walls,...)YesYesYesNo
Electric collars with discharge, collars with spikes etc.YesYesNoYes
Pieces not sold separately (if prohibited by the manufacturer)NoNoNoNo
Preparations containing the active substance melatonin in a daily dose of 0.5 mg of melatonin and moreNo
Multi-piece pipettes (antiparasitics for animals)NoNo
Insecticides (plant protection products)YesYesNoYes

Mandatory data for fashion - textiles, footwear and accessories

The product detail must state the following across countries:

  • Textile products:
    • material - the name of the textile fibre and its percentage (for some products the name and percentage may not be given - see list below) - the names and percentages must be easy to read and understand and the same font size chosen for all types of fibres
    • be permanently marked with maintenance symbols indicating the recommended maintenance method (except in Slovenia)
    • size and size chart
    • any other information that might be relevant to the purchase decision (e.g. is it a blue waterproof jacket, insulated trousers up to -5°C, etc.)
  • Footwear:
    • the material used in the main parts of the footwear (especially the upper, lining and insole, sole) - indicated by a pictogram or in writing
    • size and size chart
    • other information that might be relevant to the purchase decision (e.g. waterproof shoes, shoes suitable for the gym, shoes for running, etc.)
  • Accessories (handbags, belts, etc.):
    • for some textile products the fibre name and percentage may not be given - see list below
    • material - if it is a textile, the material designation as for textile products above (fibre name + percentage)
    • size/dimension/quantity
    • other information that could be important for the purchase decision (e.g. method of fastening, number of pockets, etc.)
  • In general for all products:
    • The product must be described in such a way that it is sufficiently identifiable to prevent confusion or mistake on the part of the consumer (e.g. a clear distinction between the colour of the product and its composition - e.g. 'gold ring' - this is a ring that is gold in colour or a ring that is made of gold). The description should include basic information about the characteristics of the products sold, how they are used, how they are assembled, how they are maintained, and any dangers arising from their misuse. use, maintenance, preservation or storage. The definition must then be understandable to the average consumer.
    • Product detail should also include manufacturer or importer, the supplier, if any, and any other information necessary, depending on the nature of the product, to identify it and, where appropriate, its use (e.g. the measure or quantity). In general, the more thorough the description, the less likely the customer is to withdraw from the contract on the grounds that the product does not suit him.
    • The product must be labelled countries of origin ("made in...") - except Slovenia.
  • If some information is given, for example by means of pictograms, these must be clear, legible and complete and the pages must indicate their meaning or refer to the pages where their meaning is given.
  • The instructions for use and maintenance of the product must be delivered to the customer together with the goods, in the Czech language for the Czech Republic, in the Slovak language for Slovakia, in the Polish language for Poland, in the Croatian language in the Latin alphabet for Croatia, in the Hungarian language for Hungary and in the Slovenian language for Slovenia.
  • Product descriptions on the website must also be in languages by country.

Further additions on individual countries:

  • Slovenia: Only Slovenian names may be used for thread names. The use of trade names for fibres (e.g. Lycra, Dralon, Tactel, Diolen ...) is not allowed when indicating the raw material composition (Lycra is the trade name for elastane, Diolen for polyester, etc.). Abbreviations for fibres (Co or Bw, Wo, PES, EL ...) are also not allowed. Textile products intended for protection as workwear, protective clothing (for protection against rain, etc.) must also comply with the requirements laid down in the Decree on personal protective equipment.
  • HungaryA: The products must be classified into quality classes, which must be indicated on the label; if the product is not classified in Class I, the reason must also be stated.

Textile products which do not have to state the name of the textile fibre and its percentage in the product in the label:

  1. Sleeve bands, 2. Watch bands of textile materials, 3. Labels and labels, 4. Needles, 11. Painted canvases, 12. Backing and reinforcing fabrics, 13. Used made-up textile articles, expressly so marked, 14. Gaiters, 15. Used packaging, sold as such, 16. Hand embroidered tapestries, whether or not unfinished, and materials for their manufacture, including embroidery threads specially designed for such tapestries and sold separately, 19. Fire-resistant gloves and cloths, 26 Egg covers, 27 Cosmetic cases, 28 Tobacco pouches of textile materials, 29 Glasses, cigarette and cigar cases, lighters and combs of textile materials, 30 Mobile phone and portable media player cases with a surface area not exceeding 160 cm2, 31 Sports pads, excluding gloves, 32. Toiletry cases, 33. Cases for shoe shining equipment, 34. Articles for use at funerals, 35. Disposable articles, excluding cotton wool, 36. Textile products subject to the rules of the European Pharmacopoeia and labelled accordingly, medical and orthopaedic reusable dressings and orthopaedic textile products in general, 37. Textile products, including ropes, cables and cords, subject to item 12 of Annex VI, normally intended: (a) for use as parts of tools in the manufacture and processing of goods; (b) for incorporation in, or for the operation, maintenance or equipment of, machinery, equipment (e.g. heating, air-conditioning or lighting), domestic and other appliances, vehicles and other means of transport, other than tarpaulins and textile accessories for motor vehicles sold separately from such vehicles, 38. Protective and safety textile articles such as safety belts, parachutes, life jackets, life slides, fire protection equipment, bulletproof vests and special protective clothing (e.g. for protection against fire, chemicals or other safety hazards), 39. Inflatable structures (e.g. sports halls, exhibition stands, storage areas, etc.) provided that information on the performance and technical specifications of these products is provided, 40. Boat sails, 41. Clothing for animals, 42. Flags and banners

Mandatory data for toys

  • The seller is obliged to provide the consumer with instructions in in written form and in the local languagewhere the rules of use of the product are not generally known. Simply enclose in the package
  • Information on the characteristics, method of use, maintenance and hazards arising from the use of the product. This obligation cannot be waived on the grounds that the necessary or correct information was not provided by the manufacturer, importer or supplier
  • Other specifications, e.g. the toy is not complete or glue must be purchased to join it together, it is not necessary to insert into parameters or description. It is sufficient if the toy has the following information in the package
  • Unless the toy is certified for children under three years of age, always indicate 3+, you avoid potential legal problems that can be caused by, for example, swallowing a toy
  • If the toy is certified for the little ones (less than 3), it is not necessary to specify what material it is made of
  • Each toy must contain or be made from substances authorised by the EU in order not to endanger health of the child. The partner must have documents that declare the safety of its products

Energy labels, classes and information sheets

  • According to the legislation it is obligatory to display the white goods, electronic displays (TV and monitors), bulbs and luminaires (non-removable light source or if the product is sold with a bulb) energy labels
  • Energy labels, classes must be visible in the product preview and after clicking the product in the gallery
  • Information sheets can be part of a gallery or a long description, even in the form of a link
  • Optional labels for online sales for now for heaters and tyres
  • For more information, please visit
  • As the EU energy labelling for certain categories of electrical appliances changed in March 2021, products need to be updated to comply with all the new regulations
  • The transition to the new energy labels took place in the following categories: domestic refrigerators, freezers, washing machines, combined washing machines and dryers, dishwashers, TVs, monitors and displays, wine cabinets, light fittings, light bulbs
  • Car fridges or refrigerators over 10 L and for 230 V electrical outlets must have new energy labels.

Guidelines for new energy labels by connection type

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Respirators and COVID tests


  • Correctly set VAT for the country
  • The image must contain CE marking, the name or brand of the manufacturer/supplier
  • The description shall include the name or mark of the manufacturer/supplier, the inscription: EN149, year of issue, class, optional characteristic, e.g. EN 25:2001 FFP2 NR/R/D
  • Number of pieces per pack, protection factor, with/without exhaust, metal tape
  • The introductory photo must be just a respirator on a white background

COVID tests

  • Instructions for use with package leaflet in English
  • The test must be unconditionally registered with SUKL (State Institute for Drug Control) in the register of medical devices - to the caption suitable indication of the registration number from the IVD test registration confirmation document in the RZPRO SUKL or ŠUKL system 
  • on 30.6.2021 the exemption has endedthat allowed the sale of these tests without registration/approval - this reference cannot be included in the description
  • Instructions for use with package leaflet in Czech
  • Package contents + photodocumentation of the entire internal packaging 
  • Each antigen test must have a photographed box with legible text
  • Warning on expiry time and the need to check before opening
  • Medical device and its the box must be correctly labelled (marking for self-testing or professional purposes, where the sample is taken from and what kind of sample it is (urine, saliva, nasal secretion,...)
  • If not antigen tests registeredthey may not be sold as self-testing (only professionally trained persons can apply them).
  • The box must bear information about the importer on the Czech and Slovak market (including contact details for complaints in the Czech Republic
  • or SK - phone, email (report to SUKL or ŠUKL)

Rules for marijuana flowers (valid for CZ)

  • Write that it is a collector's item, do not encourage toxicomania
  • Industrial hemp up to 1% THC and indicate the amount of THC and the grammage of the product
  • Placement in the 18+ category
  • Please note that this is technical cannabis as defined in Act No. 167/1998 Coll., on Addictive Substances, and its sale is in accordance with this Act

Rules on the sale of food, food supplements and alcohol

  • Name of food
  • List of ingredients (composition in %)
  • Information on allergens
  • Country of origin
  • Name and address of the manufacturer
  • Net quantity (e.g. flour 1 kg)
  • Special storage and use conditions, if any
  • Instructions for use if necessary
  • Nutritional data - foodthat are exempt from this obligation

FURTHER - for beverages and foodstuffs, in addition to the general requirements (above), it is necessary to add:

  • If the soft drink or food contains sweeteners, the indication "with sweetener"
  • Where a non-alcoholic beverage or food contains both added sugar(s) and sweetener(s) authorised under Regulation (EC) No 1333/2008, the indication 'with sugar(s) and sweetener(s)' shall be added to the name
  • If a soft drink or food contains caffeine "with caffeine"

The national level is regulated by Decree No. 58/2018 Coll., on food supplements and food composition (transposition of Directive 2002/46/EC of the European Parliament and of the Council on the approximation of the laws of the Member States relating to food supplements).
For dietary supplements, it is in addition to the general requirements (above, except for nutritional data) must be completed:

  • Recommended Daily Intake (a numerical indication of the amount of vitamins, minerals or other substances in relation to the recommended daily intake, including as a percentage of the reference intakes)
  • Warning of the dangers of the recommended daily dose
  • Caution that the product should not be used as a substitute for a balanced diet
  • Warning to keep the product out of reach of small children

Labelling or marketing or advertising of food supplements must not contain claims that the product prevents or treats a particular disease or is even capable of curing it completely.

  • Placement in the 18+ category
  • Transportation own (must verify age of recipient at time of handover)

All the same information as for foodstuffs + additional information specific to the type of alcohol is required. beverages (see below)

Wine - requirements
  • Percentage alcohol
  • Name of bottling plant
  • Province or country of origin
  • Type and (in brackets - wine group):
    • fruit wines (table, semi-sweet, dessert, dessert spiced, sparkling, liqueur.),
    • other wines (herbal, malt),
    • cider and perry,
    • mead (honey wine),
    • dessert mead (with the addition of alcohol, sugar, wine), 
    • rice wine (sake).
  • Sugar content (brut nature, extra brut, brut, extra sec, sex, demi-sec, douc) or for AOC wines the sugar content (dry, semi-dry, semi-sweet, sweet)
  • Instructionshow to consume the product, if necessary (example: dilute absinthe with 1/3 soda water + add a teaspoon of sugar, etc.)
  • If the product is PDO/CHZO or, in the case of sparkling wine, the type of product need not be indicated
  • Where the name of a fruit wine uses the designation of a particular type of fruit, at least 95 % by weight of the fruit juice shall come from that type of fruit.
  • Groups of fruit wines: table, semi-sweet, dessert, dessert spicy, sparkling, liqueur
Beer - requirements
  • Type of beer: 
    • Beer
    • Beer-based drinks (fermented malt beverage, mixed beverage, atypical beer beverage)
  • Beer group: Table, Draft, Lager, Full-bodied, Strong, Low-alcoholic, Non-alcoholic
  • Percentage of alcohol
  • the method of fermentation in the name if the beer is produced by top-fermentation or bottle fermentation,
  • the indication 'unfiltered' in the name, unless the yeast has been removed from the beer,
  • an indication of colour in the name if the beer is dark, semi-dark or cut,
  • the indication 'yeast' in the name if it is a yeast beer,
  • the word 'flavoured' in the name if the beer has been flavoured,
  • an indication of the type of cereal in the name if the beer has been made from other cereals,
  • an indication of the use of natural mineral water, if used in the production.
  • Instructionshow to consume the product, if necessary (example: dilute absinthe with 1/3 soda water + add a teaspoon of sugar, etc.)
Liquor - requirements
  • Over 15 % alcohol by volume
  • Percentage of alcohol
  • Instructionshow to consume the product, if necessary (example: dilute absinthe with 1/3 soda water + add a teaspoon of sugar, etc.)
  • Exceptions: fortified wine, mead has higher, but is an alcoholic beverage
  • Exception: eggnog has also under 14%, but is listed as spirit

Health and nutrition claims for beverages with an alcohol content of more than 1.2% are prohibited.

Medical devices (Inhalers, oxygen concentrators,...) - valid for CZ

Since the new Medical Devices Act No. 375/2022 Coll., which replaces Act No. 89/2021 Coll., is in force from 22.12.2022, it is absolutely necessary for the resale of inhalers:

  • guarantees that the funds fall under the free sale regime,
  • orthat they're being looked at an exemption applies for the sale of products already placed on the market before the end of the transitional period (May 2024 for unchanged Class Is, II and III products with a valid certificate).
  • furthermore, all the following products must be CE marked, indicating their compliance with European regulations

In view of the above, it is essential that you the partner has documented the communication (certificates)whether the products offered meet the above requirements.

Veterinary medicinal products, veterinary products and biocidal products

1. Veterinary medicinal products must be registered/approved by the competent authority in the country concerned

  • At registration, there will be a general division as to whether the veterinary medicinal product is a prescription or non-prescription
    • veterinary medicinal products on prescription it is not possible to sell over the internet
    • veterinary medicinal products over the counter without prescription can generally be sold through internet, under these conditions:
      • In general: the e-shop must be registered with the competent authority in the country concerned and the website must display the logo (according to EU Commission Regulation 2021/1904, where the logo is displayed) with a link to the relevant registration - obligation on the part of Mallu (fulfilled)
      • the partner must present the veterinary medicines distribution permit (document) or the control is possible here: (the list is updated once a quarter - if we don't find a partner there, they have to submit their permission from the authority)
  • short description - before the description itself it is necessary to write in bold: "veterinary medicinal product
  • a link to check if the product is registered:


2.Veterinary preparations

  • e.g.: animal food supplements, animal care products, animal protection products (natural repellents that do not contain insecticides, etc., in some countries also animal feed).
  • products must be authorised/registered with the authorities in the country concerned, otherwise they can be sold without restriction

Czech Republic


  • the seller does not need a special permit
  • can be sold over the internet
  • it is sufficient only that the product is approved and registered for placing on the market in SK (for Institute of State Control of Veterinary Biopreparations and Medicines)
  • a link to check your registration:



3. Biocidal veterinary products

Biocidal product = any substance or mixture intended to kill, repel or control harmful organisms, where the biocidal effect of the product is provided by so-called active substances, which are chemicals or micro-organisms that act on or against harmful organisms.
- In the case of biocidal products, this will include e.g. repellents, tick collars, mosquito collars, etc.

Czech Republic

  • biocidal products that have been authorised at Czech or EU level can be sold without restrictions
  • You can check your authorisation in the following registers:
  • in the Czech Republic, the seller must also ensure that the biocidal product:
    • labelled in the Czech language including the package information
    • classified, labelled and packaged in accordance with Article 69 of Regulation (EU) No 528/2012 of the European Parliament and of the Council concerning the placing on the market and use of biocidal products


  • similar rules as for sale in the Czech Republic, including labelling and packaging in accordance with Article 69 of the Regulation
  • biocidal products are authorised in a similar way to the Czech Republic, either at Slovak or EU level
  • register at national level: (+ EU register)
  • Alternatively, if necessary, there is a "Centre for Chemicals and Preparations" in Slovakia with a helpdesk where you can ask questions:


  • similar rules as for sale in the Czech Republic, including labelling and packaging in accordance with Article 69 of the Regulation
  • if biocidal products are licensed (products are registered), they can be sold
  • list of products authorised at Hungarian level: ATIPORTAL ( (+ EU register)


  • similar rules as for sale in the Czech Republic, including labelling and packaging in accordance with Article 69 of the Regulation
  • biocidal products are authorised in a similar way to the Czech Republic, either at Slovenian or EU level
  • register at national level: (+ EU registry)

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Introductory photos and gallery

Introductory photos

  • Uncut product from the front on pure white background 
  • Sharp, high quality, high resolution photos 
  • It must not be logos, watermarks, stickers, text, people or body parts etc. Google filters such images 
  • The number of pieces shown must be 1, even if multiple pieces of the same product are sold. If you want the number of products in the cover photo to match the number in the package, there is a risk that Google will filter out such images 
  • Lifestyle photos are not allowed on the front page. The only exceptions are clothing, wallpaper, furniture and kitchen sets 


  • The following images in the sequence after the initial photo can already be lifestyle images, with logo and colour background. It is important to keep the appearance of only the first photo in the sequence. 
  • To quickly clear the background, you can use this free app
  • If you change the photo, it is necessary to change the URL of the image. If you don't, our system will not recognize the change and will still display the original image. 
  • Recommended resolution and format:
    • 1280 px x 1024 px (max. 2000 px x 2000 px)
    • min. 100 KB (max. size 2 MB)
    • JPEG, GIF and PNG
  • It is not possible to insert a duplicate image (URL or content).

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  • The product should always be included in the most possible end category (increase CTR - click-through rate and also improve sales) 
  • If you use the Heureka XML feed connection type, you can change the categories using the Product Control
  • If you sell products that fall into the adult range, special care must be taken to ensure that your products are correctly classified so that they do not end up in categories without age confirmation. These are mainly alcohol, erotica, smoking paraphernalia, chemicals, CBD products, weapons and pyrotechnics.

The list of these categories is as follows:

List of categories 18+:

Defensive sprays
Target sports
RAM/T4E weapons 
Entertainment pyrotechnics
Defensive Means
Airsoft guns
Alcoholic beverages 
Wines (for SK)
Defensive Means
Firearms accessories 
Gift baskets 
Air Weapons
Electric stun guns
Bows and crossbows
Erotic goods 
Other target sports
Optics accessories
Motor oils and fluids
Cleaning and protective equipment
Swimming pool chemistry
Building Chemistry
Plant protection
Thinners, cleaners, technical fluids
Insect repellents

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  • It is compulsory to indicate the brand name/brand for each product
  • It must be the real brand product
  • If the brand is not in our database, you need apply for its establishment in the MALL Partner Portal
  • Brand is automatically written in the first position of the product name, so it must be in the title product do not enter anymore

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Product name

  • Plain text in the local language 
  • It must contain keyword or The phrase 
  • Specify size, colour, type and product code (e.g. fashion, footwear) 
  • It must not be whole in capital letters 
  • It must not contain Brand, it is automatically written in the first position in the title 
  • Preferably one line and a maximum of 200 characters
  • The product can contain a gift in addition as part of the package. In this case, the gift must be indicate in the product name (after the name of the product), include the information and in a long description.
  • In the case of variant or similar products, the name must contain an identifier that enables the customer to distinguish the differences between the different types of products, especially if they have the same photo or if the difference cannot be read from the photo (e.g. 2 identical pairs of shoes with 2 completely different sizes)
  • No special characters are allowed.

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Short description

  • It's most important descriptionas it is displayed in the product preview in the list of search results 
  • It must contain several comprehensible of continuous sentences about the product and be in local language 
  • It must not be written in points 
  • It should contain as many words as necessary for optimization  SEO and brief information for the customer 
  • Must not be cut off in the middle of a sentence or word 
  • Maximum 300 characters 
  • May not be the same as a long description 
  • Must not contain links to a website or email, partner services, information about warranty or shipping, choice of product variant in the note, as the Mall does not have the option of a note in the order 
  • the text must not be formatted (paragraphs, highlights, colours, etc.)

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Long description

  • The text must be clear and in local language 
  • It can be written in paragraphs or sentences 
  • It must contain detailed product information such as material, performance, colour, size 
  • Statutory information (warnings for chemicals, ingredients for fashion, etc.) 
  • For fashion, it is necessary to indicate the size charts 
  • Max. 13000 characters 
  • The description may also include pictures and instructional videos (no ads)
    • To embed a video, you need to copy the URL from YouTube to the location of your choice, select it, click on the link icon and then save
  • Must not contain links to a website or email, partner services, information about warranty or shipping, choice of product variant in the note, as the Mall does not have the option of a note in the order 
  • These are the basic HTML tags that can be used in a long description: <a>, <b>, <br>, <div>, <dl>, <dt>, <em>, <hr>, <i>, <img>, <li>, <ol>, <p>, <strong>, <sub>, <sup>, <table>, <tbody>, <td>, <tfoot>, <th>, <thead>, <tr>, <u>, <ul>. There's no need to use custom styles in the tags, without them the text will adapt best to our pages. If you have any tables in the description, you still need to add <table class="“tbl“">to make the table responsive.
  • Use HTML tags to insert a table into a long label
    Notation for a simple function table:





            <td style=“font-weight: 600; border: 1px solid #d4d4d4; padding: 3px;“>Dimension</td> 

            <td style=“border: 1px solid #d4d4d4; padding: 3px;“>S</td> 

            <td style=“border: 1px solid #d4d4d4; padding: 3px;“>M</td> 

            <td style=“border: 1px solid #d4d4d4; padding: 3px;“>L</td> 

            <td style=“border: 1px solid #d4d4d4; padding: 3px;“>XL</td> 

            <td style=“border: 1px solid #d4d4d4; padding: 3px;“>XXL</td> 





Belt length in (mm) 


            <td style=“width: 14%; border: 1px solid #d4d4d4; padding: 3px;“>900</td> 

            <td style=“width: 14%; border: 1px solid #d4d4d4; padding: 3px;“>1060</td> 

            <td style=“width: 14%; border: 1px solid #d4d4d4; padding: 3px;“>1170</td> 

            <td style=“width: 14%; border: 1px solid #d4d4d4; padding: 3px;“>1260</td> 

            <td style=“width: 14%; border: 1px solid #d4d4d4; padding: 3px;“>1355</td> 




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  • It must be converted to the correct currency and correspond to the price of the product
  • If the country requires it, the price of the product must be recalculated per 100 ml, 100 g or per number of doses
  • The maximum number of pieces of 1 specific product that can be included in one order is 30. Therefore, we recommend that for products that have a low price (for example, screws) to create packages of multiple pieces

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  • This is a mandatory part of the of each product 
  • For the customer, it offers quick comparison product features and purchase decisions, so it is best to fill in as many parameters as possible for products
  • Parameters are divided into mandatory sorting parameters (classify the product in the correct subcategory and ensure that the product is displayed on the site) and technical parameters (are the properties of the selected product)

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  • EAN is mandatory part of each product
  • Exceptions are currently handmade products, fashion and furniture
  • You can apply for EAN at GS1

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Name of partner

  • Promotion is not allowed custom pages, web extension not allowed
  • We accept the name of the company or sole trader from the commercial register

In case you have any further questions, you can contact us via Help Centre.

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