The appearance and quality of a product online are just as important as the price. We therefore need to ensure that products are not only in the right categories, but that they also have good quality photos and a sufficient description for the customer. In the following article you will learn more about the requirements for the correct appearance of a product on our website.

As our partner, you are responsible for the content of your entire portfolio. You are responsible for the accuracy of the information you publish about your product and for following the governmental conditions and regulations for the sale of your products.
For more information about the terms and conditions, please see General Terms and Conditions.
MALL reserves the right to withdraw your product from the website if it does not meet the required content quality or applicable legislation.

Checking the appearance and content of products before the launch

Why is content quality important? 

  • So that the customer can easily navigate on the website and find what they need immediately.
  • To keep customers coming back to us, have the best customer experience and reduce returns
  • To be seen in Google searches, in full-text searches on the site, and to move up to the top positions in product listings thanks to good reviews
  • To avoid selling products on the site for which we do not have permission or approval and to avoid fines and other inconveniences

Before the actual launch of your products (products in the "Live" status), we check the content. Your products (or a proportionate part of them) will be checked and evaluated.
Depending on the result, you may then be required to make corrections to ensure the best possible quality of our website as well as a higher Google search engine ranking.

Two types of errors are defined in product control. Severe errors that block the display of products on our website and errors that do not prevent the activation of the product.
Any comments you have received from MALL must be implemented in the products.

That's why we've prepared this detailed article with information on our product appearance requirements and a list of government and internal regulations that we update regularly.


What the product should look like

To give you a better idea of the ideal product design, we have an example below.
This is a variant product (shoe size, color) that has all the necessary details filled in. There is a brand name, quality photos on a white background, size charts and the necessary parameters.

In case the product contains variants (as in this example size and colour), it is necessary to create a variant product. It is not possible to upload variants separately because the product list would become unclear. At the same time, you must add a variant identifier to the name (for example, name + size 38).

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Overview of government and internal regulations for each country

We have a table with a list of all restrictions and permits where you can easily find the current regulations for each country. We update the table regularly, but it is possible that we may miss something, so always rely on the ministries and official state websites.

Sales of COVID related products:CZSKSIHU
FFP2 face masksyes - 21% VATyes - 20% VATNoNo
FFP3 face masksyes - 21% VATyes - 20% VATNoNo
Covid testsyes - 0% VATNoNoNo
KN95 face masksyes - 21% VATyes - 20% VATNoNo
EAN: (exception furniture, handmade, fashion)YesYesYesYes
New Energy Labels/Information Sheets:CZSKSIHU
Domestic refrigeratorsYesYesYesYes
Washing machinesYesYesYesYes
Combination washing machines with dryerYesYesYesYes
Monitors and displaysYesYesYesYes
Wine coolersYesYesYesYes
lighting fixtures (sold with bulb - energy class of bulb)YesYesYesYes
Lamps (sold without bulb)NoNoNoNo
LED light source and LED stripsYesYesYesYes
Appliances and furniture with lightingYesYesYesYes
Christmas lights (white)YesYesYesYes
Heating elementsNoNoNoNo
Old energy labels / Fact sheets
(the rest of the white goods):
Ovens and cookersYesYesYesYes
Kitchen HoodsYesYesYesYes
Air ConditioningYesYesYesYes
Water heatersYesYesYesYes
Safety class and categoryYesYesYesYes
Warning symbols and signal wordsYesYesYesYes
Safety instructions, pre-medical first aid, instructionsYesYesYesYes
Composition and weight (volume)YesYesYesYes
Manufacturer, distributorYesYesYesYes
Non-misleading descriptions (harmless, environmentally friendly, low risk...)YesYesYesYes
Ban on the sale of single-use plastics:CZSKSIHU
Plastic cotton budsYes YesYesNo
All oxo-degradable plastics and their productsYes YesYesNo
Food and beverage containers and cups made of expanded polystyrene (EPS foam)YesYesYesNo
Plastic cutlery, plates, straws, stirrers, balloon sticksYesYesYesNo
Pure polystyrene cups PS, XPP and XPS are allowed
Sale of food and food supplements:CZSKSIHU
FOOD - mandatory general information (Article 9 of Regulation (EU) No 1169/2011)
Name of foodYesYesYesYes
List of ingredients (composition)YesYesYesYes
Information on allergensYesYesYesYes
Date indication (best before / use by)NoNoNoNo
Country of originYesYesYesYes
Name and address of the manufacturerYesYesYesYes
Net quantity (e.g. flour 1 kg)YesYesYesYes
Special conditions of storage and use, if anyYesYesYesYes
Instructions for use if necessaryYesYesYesYes
Nutritional datafoods which are exempted from this obligationYesYesYesYes
MORE - for beverages and foodstuffs, in addition to the general requirements (above), the following must be added:
If the soft drink or food contains sweeteners labelled 'with sweetener'YesYesYesYes
Where a soft drink or food contains added sugar or sugars as well as a sweetener or sweeteners authorised under Regulation (EC) No 1333/2008 shall be labelled 'with sugar(s) and sweetener(s)' and this shall be added to the name.YesYesYesYes
If a soft drink or food contains caffeine "caffeinated"YesYesYesYes
FOOD SUPPLEMENTS - The national level is regulated by Decree No. 58/2018 Coll., on food supplements and food composition (transposition of Directive 2002/46/EC of the European Parliament and of the Council on the approximation of the laws of the Member States relating to food supplements)
In the case of food supplements, in addition to the general requirements (listed above, except for nutritional data) must be completed:
Recommended Daily Intake (a numerical indication of the amount of vitamins, minerals or other substances in relation to the recommended daily intake, including as a percentage of the reference intakes)YesYesYesYes
Warning of the dangers of the recommended daily doseYesYesYesYes
Caution that the product should not be used as a substitute for a balanced dietYesYesYesYes
Caution to keep the product out of reach of small childrenYesYesYesYes
The labelling, marketing or advertising of dietary supplements shall not include claims that the product prevents, treats or even cures a particular disease.
Fashion (clothing, footwear and accessories):CZSKSIHU
Material composition in % (from the largest component to the smallest)YesYesYesYes
Maintenance instructions (text or symbols)YesYesNoYes
Size chart (product size)YesYesYesYes
Country of originYesYesNoYes
Other sales or services:CZSKSIHU
Toys - recommended age of the childYesYesYesYes
Instructions for use in the local languageYesYesYesYes
Distillates, hard alcoholYesYesNoNo
Wine, beer, sparkling wineYesYesYesNo
Inhalers, e-cigarettes, cigarettesNoNoNoNo
Medicine and pharmaceuticals NoNoNoNo
Books in foreign languages, spoken word, films - the description must first contain information in the local language and after in which language the product is written or spoken in (Annotation already in the language of the product)YesYesYesYes
Bamboo plastic productsNoNoNoNo
Electronic licences for software or gamesNoNoNoNo
Electronic licenses for e-books, online courses, etc.NoNoNoNo
Live animalsNoNoNoNo
Display the number of doses in the drugstore, e.g.: washing gels, fabric softener, dishwasher tabletsNoYesNoNo
Gift vouchers for other e-shopsNoNoNoNo
Services that require an email, web link or note in the orderNoNoNoNo
Forgeries, counterfeits and illegal copiesNoNoNoNo
Lilial, Lilial aldehyde, Butylbenzyl Methylpropional, 2-(4-tert-Butylbenzyl) propionaldehyde, BMHCA (mainly in cosmetics and baby diapers)NoNoNoNo
Kratom (an addictive, potentially dangerous substance). Must be listed for collector use only, not for internal useYesYesYesYes
D Test (mentions, links or logos)NoNoNoNo
Guarantee other than the country-specific statutory guaranteeNoNoNoNo
Goods of 2nd quality or usedNoNoNoNo
Weapons type D (airsoft and darts)YesNoNoNo
Precious metals (proof of type, price, weight and purity)YesYesYesYes
Flash drives, memory cards, HDDs, SSDs, notebooks, mobile phones, tablets, PCs, digital photo frames,.. – any kind of product with a built-in data storage - such products can only be sold by HU partnersYesYesYesno (HU partners only)
Household paints and varnishes (for wood, metal, walls,...)YesYesYesNo
Electric collars with discharge, collars with spikes etc.YesYesNoYes
Testers, samples and pieces not sold separately (perfumes, cosmetics, drinks,...)NoNoNoNo

Mandatory data for fashion - textiles, footwear and accessories

The product detail must state the following across all countries of sale:

  • Textile products:
    • material - the name of the textile fibre and its percentage (for some products the name and percentage may not be given - see list below) - the names and percentages must be easy to read and understand and the same font size chosen for all types of fibres
    • be permanently marked with maintenance symbols indicating the recommended maintenance method (except in Slovenia)
    • size and size chart
    • other information that might be relevant to the purchase decision (e.g. is it a blue waterproof jacket, insulated trousers up to -5°C, etc.)
  • Footwear:
    • the material used in the main parts of the footwear (especially the upper, lining and insole, sole) - indicated by a pictogram or in writing
    • size and size chart
    • other information that might be relevant to the purchase decision (e.g. waterproof shoes, shoes suitable for the gym, shoes for running, etc.)
  • Accessories (handbags, belts, etc.):
    • for some textile products the fibre name and percentage may not be given - see list below
    • material - if it is a textile, the material designation as for textile products above (fibre name + percentage)
    • size/dimension/quantity
    • other information that could be important for the purchase decision (e.g. way of closing - zippers, number of pockets, etc.)
  • In general for all products:
    • The product must be described in such a way that it is sufficiently identifiable to prevent confusion or mistake on the part of the consumer (e.g. a clear distinction between the colour of the product and its composition - for example 'gold ring' - this is a ring that is gold in colour or a ring that is made of gold). The description should include basic information about the characteristics of the products sold, how they are used, how they are assembled, how they are maintained, and any dangers arising from improper use, maintenance, storage or preservation. The description must then be understandable to the average consumer.
    • Product detail should also include manufacturer or importer, the supplier, if any, and any other information necessary, depending on the nature of the product, to identify it and, where appropriate, its use (e.g. the measure or quantity). In general, the more thorough the description, the less likely the customer is to withdraw from the contract because the product is not to their liking.
    • The product must be labelled with the countries of origin ("made in...") - except Slovenia.
  • If some information is given, for example by means of pictograms, these must be clear, legible and complete and the pages must indicate their meaning or refer to the pages where their meaning is given.
  • The instructions for use and maintenance of the product must be delivered to the customer together with the goods, in the Czech language for the Czech Republic, in the Slovak language for Slovakia, in the Polish language for Poland, in the Croatian language in the Latin alphabet for Croatia, in the Hungarian language for Hungary and in the Slovenian language for Slovenia.
  • Product descriptions on the website must also be in languages by country.

Further additions on individual countries:

  • Slovenia: Only Slovenian names may be used for thread names. The use of trade names of fibres (e.g. Lycra, Dralon, Tactel, Diolen ...) when indicating the raw material composition is not allowed (Lycra is the trade name for elastane, Diolen for polyester, etc.). Abbreviations for fibres (Co or Bw, Wo, PES, EL ...) are also not allowed. Textile products intended for protection as workwear, protective clothing (for protection against rain, etc.) must also comply with the requirements in the Decree on personal protective equipment.
  • Hungary: The products must be classified into quality classes, which must be indicated on the label; if the product is not classified in Class I, the reason must also be stated.

Textile products which do not have to state the name of the textile fibre and its percentage in the product in the label:

  1. Sleeve bands, 2. Watch bands of textile materials, 3. Labels and patches, 4. Kitchen mitts of textile materials with filling, 5. Coffee pot covers, 6. Teapot covers, 7. Sleeve protectors, 8. Armbands other than of wool material, 9. Artificial flowers, 10. Pincushions, 11. Painting canvases, 12. Backing and reinforcing fabrics, 13. Second-hand textile products, marked as such, 14. Legwarmers, 15. Used packaging, sold as such, 16. Leather and saddlery goods of textile materials, 17. Traveling goods of textile materials, 18. Hand-embroidered tapestries, whether or not unfinished, and materials for their manufacture, including embroidery threads specially designed for such tapestries and sold separately, 19. Zippers, 20. Buttons, buckles and buckles coated with textile materials, 21. Book covers of textile materials, 22. Toys, 23. Textile parts of footwear, 24. Multi-part table mats of a surface area not exceeding 500 cm2, 25. Fire-resistant gloves and cloths, 26 Egg cartons, 27. Cosmetic bags, 28. Tobacco pouches of textile materials, 29. Eyeglass cases, cigarette and cigar cases, lighters and combs of textile materials, 30. Cases for mobile phones and portable media players with a maximum surface area of 160 cm2, 31. Sports protectors, excluding gloves, 32. Toiletry cases, 33. Cases for shoe cleaning equipment, 34. Products for use at funerals, 35. Disposable products, excluding cotton wool, 36. Textile products subject to the rules of the European Pharmacopoeia and labelled accordingly, medical and orthopaedic reusable dressings and orthopaedic textile products in general, 37. Textile products, including ropes, cables and cords, subject to item 12 of Annex VI, normally intended: (a) for use as parts of tools in the manufacture and processing of goods; (b) for incorporation in, or for the operation, maintenance or equipment of, machinery, equipment (e.g. heating, air-conditioning or lighting), domestic and other appliances, vehicles and other means of transport, other than tarpaulins and textile accessories for motor vehicles sold separately from such vehicles, 38. Protective and safety textile products such as safety belts, parachutes, life jackets, life slides, fire protection equipment, bulletproof vests and special protective clothing (e.g. for protection against fire, chemicals or other safety hazards), 39. Inflatable structures (e.g. sports halls, exhibition stands, storage areas, etc.) provided that information on the performance and technical specifications of these products is provided, 40. Boat sails, 41. Clothing for animals, 42. Flags and banners

Mandatory data for toys

  • The seller is obliged to provide the consumer with written instructions in the local language if the rules for using the product are not generally known. It is sufficient to enclose the instructions in the package
  • Information on the characteristics, method of use, maintenance and hazards arising from the use of the product. This obligation cannot be waived on the grounds that the necessary or correct information was not provided by the manufacturer, importer or supplier.
  • Other specifications, such as that the toy is not complete or glue must be purchased to assemble it, do not need to be included in the parameters or description. It is sufficient if the toy has the following information in the packaging
  • If the toy is not certified for children under three years of age, always state 3+, to avoid potential legal problems that can be caused by, for example, swallowing the toy
  • If the toy is certified for infrants and toddlers (under three years of age), it is not necessary to specify what material it is made of
  • Each toy must contain or be made from substances authorised by the EU in order not to endanger the health of the child. The partner must have documents which specify the safety of the products

Energy labels, classes and information sheets

  • According to the legislation it is mandatory to display energy labels for white goods, electronic displays (TV and monitors), light bulbs and lighting fixtures (non-removable light source or if the product is sold with a bulb)
  • Energy labels, classes must be visible in the product preview and after clicking the product in the gallery
  • Information sheets can be part of the gallery or inserted in the long description, even in the form of a link
  • Placing labels for online sales for heaters and tires is optional
  • For more information, please visit
  • As the EU energy labelling for certain categories of electrical appliances changed in March 2021, products need to be updated to comply with all the new regulations
  • The transition to the new energy labels took place in the following categories: domestic refrigerators, freezers, washing machines, combined washing machines and dryers, dishwashers, TVs, monitors and displays, wine cabinets, light fittings, light bulbs
  • Car fridges or refrigerators larger than 10 L and for 230 V electrical outlets must have new energy labels.

Guidelines for new energy labels by connection type

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Face masks and COVID tests

Face masks

  • Correctly set VAT for the country
  • The image must include the CE marking, the name or mark of the manufacturer/supplier
  • The description shall include the name or mark of the manufacturer/supplier, the inscription: EN149, year of issue, class, optional characteristic, e.g. EN 25:2001 FFP2 NR/R/D
  • Number of pieces per pack, protection factor, with/without exhaust, metal tape
  • The opening photo must be only the face mask on a white background

COVID tests

  • Instructions for use with package leaflet in local language
  • The test must be unconditionally registered with SUKL (State Institute for Drug Control) in the register of medical devices - a suitable indication of the registration number must be edded to the caption from the IVD test registration confirmation document in the RZPRO SUKL or ŠUKL system 
  • on 30.6.2021 the exemption has endedthat allowed the sale of these tests without registration/approval - you cannot include this reference in the description
  • Instructions for use with package leaflet in the local language
  • Package contents + photodocumentation of the entire internal packaging 
  • Each antigen test must have a photographed box with legible text
  • Warning on expiry time and the need to check it before opening
  • Medical device and its box must be correctly labelled (marking for self-testing or professional purposes, where the sample is taken from and what kind of sample it is (urine, saliva, nasal secretion,...)
  • Unless registered, antigen tests must not be sold as self-tests (they can only be administered by trained persons).
  • The box must bear information about the importer on the Czech and Slovak market (including contact details for complaints in the Czech Republic
  • or SK - phone, email (report to SUKL or ŠUKL)

Rules for cannabis plants (valid for CZ)

  • Write that it is a collector's item, do not encourage intoxication.
  • Industrial hemp up to 1% THC and indicate the amount of THC and the grammage of the product
  • Placement in the 18+ category
  • Please note that this is "technical" cannabis as defined in Act No. 167/1998 Coll., on Addictive Substances, and its sale is in accordance with this Act

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Introductory photos and gallery

Introductory photos

  • Whole product from the front on a pure white background 
  • Sharp, high quality, high resolution photos 
  • Must be without logos, watermarks, stickers, text, people or body parts etc. Google filters such images 
  • The number of pieces shown must be 1, even if multiple pieces of the same product are sold. If you want the number of products in the cover photo to match the number in the package, there is a risk that Google will filter out such images 
  • Lifestyle photos are not allowed on the front page. The only exceptions are clothing, wallpaper, furniture and kitchen sets 


  • The following images in the sequence after the initial photo can be lifestyle images, with a logo or color background. It is most important to keep the required appearance of the first photo in the sequence. 
  • To quickly clear the background, you can use this free app
  • If you change the photo, it is necessary to change the URL of the image. If you don't, our system will not recognize the change and will still display the original image. 
  • Recommended resolution and format:
    • 1280 px x 1024 px (max. 2000 px x 2000 px)
    • min. 100 KB (max. size 2 MB)
    • JPEG, GIF and PNG

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  • The product should always be placed in the most possible end category (increase CTR - click-through rate and also improve sales) 
  • If you use the Heureka XML feed connection type, you can change the categories using the Product Control
  • If you sell products that fall into the adult range, special care must be taken to ensure that your products are correctly categorized so that they do not fall into categories without age confirmation. These include alcohol, erotica, smoking accessories, chemicals, CBD products, weapons and fireworks.

The list of these categories is as follows:

List of categories 18+:

Self Defense pepper sprays
Target sports
RAM/T4E weapons 
Entertainment fireworks
Defensive Means
Airsoft guns
Alcoholic beverages 
Wines (for SK)
Defensive Means
Firearms accessories 
Gift baskets 
Air Weapons
Electric stun guns
Bows and crossbows
Erotic goods 
Other target sports
Optics accessories
Motor oils and fluids
Cleaning and protective equipment
Swimming pool chemical supplies
Building chemical supplies
Plant parasite protection
Thinners, cleaners, technical fluids
Insect repellents

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The brand name

  • It is mandatory to specify the brand name for each product
  • It must be a real brand product
  • If the brand is not in our database, you need to apply for its establishment through the MALL Partner Portal
  • Brand is automatically written in the first position of the product name, so it is necessary not to enter it in the product name

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Product name

  • Plain text in the local language 
  • It must contain a keyword or a phrase 
  • Specify size, colour, type and product code (e.g. fashion, footwear) 
  • It must not be written in all caps 
  • It must not contain the brand name as it is automatically written in the first position in the title
  • Preferably only one line and a maximum of 200 characters
  • The product may include a gift as part of the package. In this case, the gift must be listed in the product name (after the product name itself), and the information must also be included in the long description.
  • In the case of variant or similar products, it is necessary that the name contains an identifier on the basis of which the customer is able to distinguish the differences between the different types of products, especially if they have the same photo or if the difference cannot be seen in the photo (e.g. 2 identical pairs of shoes in 2 different sizes)

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Short description

  • It is the most important description, as it is displayed in the product preview in the list of search results
  • It must contain several understandable, coherent sentences about the product and be in the local language 
  • It must not be written in bullet points 
  • It should contain as many words as necessary for  SEO optimization and brief information for the customer 
  • Must not be cut off in the middle of a sentence or word 
  • Maximum 300 characters 
  • Should not be the same as a long description 
  • Must not contain links to a website or email, partner services, information about warranty or shipping, choice of product variant in the note, as the Mall does not have the option of a note in the order 
  • the text must not be formatted (paragraphs, highlights, colours, etc.)

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Long description

  • The text must be clear and in the local language
  • It can be written in paragraphs or sentences 
  • It must contain a detailed product information such as material, performance, colour, size 
  • Information required by law (warnings for chemicals, ingredients for fashion, etc.) 
  • For fashion, it is necessary to include size charts 
  • Max. 13000 characters 
  • The description may also include pictures and instructional videos (no ads)
    • To add a video, you need to copy the URL from YouTube to the location of your choice, select it, click on the link icon and then save
  • Must not contain links to the website or email, partner services, warranty or shipping information, product variant selection in the note, as Mall does not have the option of a note in the order

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  • It must be converted to the correct currency and correspond to the price of the product
  • If required by the country, the price of the product must be converted per 100 ml, 100 g or per number of doses.
  • The maximum number of pieces of 1 specific product that can be included in one order is 30. Therefore, for products that have a low price (for example, screws), we recommend creating packages of multiple pieces

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  • It is a mandatory part of every product
  • For the customer, it offers quick comparison of product features and purchase decisions, so it is best to fill in as many parameters as possible for each product
  • Parameters are divided into mandatory sorting parameters (they classify the product into the correct subcategory and ensure that the product is displayed on the website) and technical parameters (they are the properties of the selected product)

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  • EAN is a required part of every product
  • Currently exceptions are made for handmade products, fashion and furniture
  • You can apply for EAN at GS1

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Partner name

  • Promotion of your own site is not allowed
  • We accept the name of the company or sole trader from the commercial register

In case you have any further questions, you can contact us via FAQ.

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